Why good marketing teams still need a fresh pair of eyes Being good at your job does not mean you have to do it alone. When you are close to a project, it is easy to stop noticing the things you have stopped questioning. That campaign you repeat every year. The audience you think you know. The dashboard everyone looks at without asking what it means. A fresh pair of eyes is not there to criticise for the sake of it. It helps a team ask better questions: What is the aim? Why t