How to use LinkedIn without it taking over your life
A useful profile, real conversations and a rhythm you can stick with. LinkedIn can sometimes feel like another item on an already impossible to-do list. Post more. Comment more. Be visible. Keep up. But using the platform well should not mean being on it all day. Start with your profile. Could a stranger understand who you help, what you are interested in and why they might want to connect? Your headline and About section should do more than recite a job title. Next, spend ti
WHY GOOD MARKETING TEAMS NEED CHALLENGE
Why good marketing teams still need a fresh pair of eyes Being good at your job does not mean you have to do it alone. When you are close to a project, it is easy to stop noticing the things you have stopped questioning. That campaign you repeat every year. The audience you think you know. The dashboard everyone looks at without asking what it means. A fresh pair of eyes is not there to criticise for the sake of it. It helps a team ask better questions: What is the aim? Why t
The LinkedIn algorithm changed again!!
Look, I need to be honest with you, LinkedIn reach has crashed 66% from its peak. Impressions? Down another 18% just this year. So, if you feel like your shouting into a void - you probably are (sorry!). But here's the thing, while most of us are struggling, the top 1% of creators are absolutely crushing it—growing 15 times faster than everyone else. So what do they know that we don't? The Algorithm Finally Grew a Brain (And a Heart) I subscribe to Richard van der Blom's Link
I Finally Finished My Own Marketing (Broken Bones and All)
You know the saying: The plumber’s tap always leaks or the the gardener’s garden is overgrown. Well, in my case, the marketer’s business...
I went to Atomicon 2025 with a broken elbow and a cracked rib — and still joined the flash mob. Obviously.
Let’s just get this out of the way: yes, I turned up to my first ever Atomicon with a broken elbow, a cracked rib, and a bag full of...
Self Doubt, Shopping, Sunshine and More....
It's been a whirlwind couple of months at Love HQ - a roller coaster of self-doubt, shopping, lycra, Leeds to Loughborough, basking in...
Blogs, being in business and the benefits of Ai
Well, well, well... Here I am, always nudging clients to pen down blogs - it's like an open window to your soul, a sneak peek into what...
Covid, clapping, masks and marketing!
Well bloody Nora eh – what on earth do we make of 2020? With only a few days remaining till we bid it farewell, I for one will be...
Guest blogging on Slow-cycle.com
My very good friend and talented wordsmith Ruth McIntosh at The Good Apple has a blog dedicated to all things cycling and asked me to...
10 Years On....
Well it’s the morning after my afternoon tea party to celebrate my 10th business birthday and it was also the final of the Bake Off 2019...
