The Marketing Strategy Guide for People Who'd Rather Poke Themselves with a Pen Than Write a Plan
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A straight-talking, no-fluff guide that turns your marketing from "I should probably have a strategy" into "I have one - and I'm actually using it."
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Created by Dawn Spendlove - marketing strategist, business owner, and someone who genuinely believes your marketing plan should work for you, not against you.
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Inside: 10 practical chapters, fill-in-the-blank templates, real business stories, and absolutely zero jargon.
About Plan it Like a Pro
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This isn't your typical marketing strategy guide.
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Plan it Like a Pro was created for small business owners who are brilliant at what they do — but feel a bit lost when it comes to marketing.
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You know you need a plan. You know "winging it" isn't sustainable. But the thought of sitting down to write a strategy document makes you want to hide under your desk.
Want help putting this into action?
If you’re reading this thinking “This makes sense… but I don’t quite know how to apply it to my business,” you’re not alone.
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That’s exactly why I created Plan it Like a Pro: The Marketing Mentorship.
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It’s a monthly, live, supportive programme where I walk you through this exact process step by step - with:
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Real examples
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Q&A
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Accountability
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And someone (me!) checking you’re on the right track
So instead of:
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A half-filled PDF
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And another abandoned plan
You end up with:
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A proper marketing strategy
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A 12-month action plan
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And the confidence to actually use it
👉 It's only only £79 per month to join the monthly Plan it like a Pro - Marketing Mentorship
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Numbers are limited so, to book your place email me....
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Same framework. More support. Less overwhelm.
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Over 10 practical chapters, you'll build a marketing strategy that's:
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Clear (no jargon, no corporate speak)
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Realistic (works for actual humans with limited time)
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Actionable (templates and worksheets included)
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Flexible (can be adapted as your business grows)
You'll work through proven frameworks like SWOT analysis and the 7Ps of marketing — but explained in a way that actually makes sense. Plus, you'll get fill-in-the-blank templates, monthly planning tools, and real business examples.
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By the end, you'll have a marketing plan you can use — not one that gathers digital dust.
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Created by Dawn Spendlove With over 35 years of marketing experience, Dawn has worked with brands big and small, helping hundreds of entrepreneurs build strategies that work. Her approach? No fluff, lots of practical advice, and a genuine belief that marketing doesn't have to be scary.
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